Extraordinary Is In The Ordinary - Oprah Winfrey
Free of the Oprah Winfrey Show and now running her own network aptly titled OWN, Oprah sat down with Jimmy Kimmel last night for his post Oscar show and gave her best performance since the Color Purple.
I'm not going to go into a long Oprah praising rant (I know shocking) but I have to say I LOVED seeing this side of her (and I hope we get to see more of it), a side I always knew existed but she kept private. Watch the ENTIRE clip because it's Oprah making fun of Oprah. If you're at work turn your computer down and be prepared to laugh out loud!
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I've always wondered how coupons worked and today I got my answer. The post below explains in detail how they work and how they benefit the customer/manufacturer and grocery stores.
Enjoy!
The original article can been seen at:
http://www.southernsavers.com/2009/01/extreme-couponer-101-coupon-redemption/
I get a lot of comments and questions every week asking if the stores are going to get reimbursed for a certain coupon or if they will lose money on a deal. It is also becoming a peeve of mine to see people say that we should not get free items because we are going make them stop issuing coupons. So, I decided to give us all a crash course in how coupons are redeemed by the store.
The Life Cycle of a coupon:
1. The manufacturer decides to run a coupon program and sends the coupon to a design agency that handles coupons.
2. You acquire the coupon through the paper etc.
3. You use the coupon, the store takes the coupon
4. The cashier adds up her coupons and cash to make sure the drawer balance.
5. The coupons are then bagged by the store and sent to the corporate office where all the coupons from all the stores are put into a bigger bag and sent to a big clearing house. Publix and Kroger use one overseas… (note some stores do this in house)
6. The clearing house puts all the coupons that are in good condition on a big conveyor belt and they are scanned, then an automated process sorts them by manufacturer and prepares an invoice for the manufacturer.
7. They are mailed from the clearing house to the manufacturer for reimbursement.
8. The manufacturer receives the coupons and an invoice stating how many are there (think thousands). They then pay the bill. Some will recount to check for clearing house fraud and then pay the bill.
**The stores have on average 6 months past the expiration date to submit a coupon to the manufacturer – while you should not plan to use expired coupons unless allowed do not fret, they will still get their money**
Reimbursement also includes .08¢ per coupon to cover handling fees and the manufacturer’s reimburse postage costs!
Now for the details we care about:
If the coupon scans in the store odds are it will also scan in the big clearing house’s automated machine – thus the store should get reimbursed.
If the coupon doesn’t scan, is damaged etc. it is labeled “hard to handle” and is hand processed. If it is the coupons fault (poor design, bad barcode etc.) the grocer can then charge the manufacturer a higher handling fee!
The store does not have to submit any information about what you purchased with the coupon. Therefore if you use a Prego coupon on Pepperidge Farm Toast (because the cashier told you too) the manufacturer will only care/notice if Publix submitted more Prego coupons than the amount of Prego they purchased. Since Publix purchases thousands of jars of Prego per year the odds they would have more coupons than product are pretty slim.
When does the store “lose” money?
Some Manufacturers have poor practices with redemption that has nothing to do with the consumer, claiming falsely that coupons are not eligible for one reason or another.
Copies/fraudulent coupons- After a coupon goes through the clearing house and is sent to the manufacturer the manufacturer can still deny the coupon. Internet printables that have unique numbers (coupons.com or smartsource) make it easy for the manufacturer to spot fraud. If a coupon does not have a unique number or security code then the manufacturer will usually accept the coupon (within reason – bad copies even a cashier should catch). Why? Because the store’s corporate office has a chance to challenge any denial and if the manufacturer cannot prove fraudulent use then the store will win the challenge.
Again remember you are talking about thousands of coupons from each store. Don’t think they are sitting around analyzing them (unless they are one of the bad companies which will falsely deny them anyway).
Store coupons:
These are processed in house. First, most people assume these coupons are the store being nice and just giving you money off an item… let’s think about that. This is a business guys, it’s not about being nice.
Stores are reimbursed for “store coupons” through various options:
Fake Example (profit widely inflated): Fresh Express Bagged Salad gives Publix a discounted rate of $1 per bag for 500 bags. Publix decides to sell the bag for $3 and to put a coupon in the flyer for $2 off.
100 customers buy the salad with a coupon
400 customers buy the salad without a coupon ($2 profit per bag for Publix)
In the end: Publix gave 100 customers the salad without making any profit, however overall they made $800 off the deal.
The only time they are not getting reimbursed for these coupons in some way is if it is for a house brand item. Keep in mind those are the items they make the most money on so they still aren’t out anything.
In closing: I hope that gives you some idea of how coupons are handled. The intention of this post is not to encourage improper use of coupons only to make some realize that the use of coupons puts money back in the pockets of grocery store. We are not taking these stores to the cleaners. They are doing just fine. About 10% of American’s shop with coupons (effectively), they get their money back from us through reimbursement programs. 90% of Americans pay through the nose for groceries and they keep the profit always growing for these stores. While profit numbers for 2008 are not out yet, for 2007 Kroger had net profit of $1.18 billion up 15% from 2006, and Publix had a net profit of $1.2 billion for 2007 up 7.9% from 2006.
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I know the title of this entry sounds crazy but bear with me.
Part of the Apostle Pauls story has been on my mind lately. If you don't know the story or aren't a Christian I'll sum it up like this; there was a period when Paul was in prison and it's believed that the sewers of the city ran through the prison and Paul may have been standing in sewage up to his ankles when he said/wrote "rejoice in the Lord and again I say rejoice." On August 4th, 2011 I was told to call into a conference call and by the end of that call I was unemployed. The job was my dream job, the job I'd wanted since 1999, the job I'd prayed for on a Tuesday got called for on a Thursday and had that Friday by noon. To be honest I wasn't surprised and yes I was disappointed. I went from making a good salary for high profile company, in a high profile position with incredible perks, to being unemployed with no prospects in a sucky economy, AGAIN!!! But this time it was different, I was okay. While all of my (former) co-workers went into panic mode I went to the gym then the movies. Why didn't I get online and start looking for a new job immediately, because I knew I wouldn't get a new one by the end of the day, because I knew if looked online and saw nothing to apply for I'd get frustrated.
Now being unemployed and living with my mother is NOT where I thought I'd be at this point in my life but I thank God that I have a Mother who I can live with during this temporary period (and yes it's temporary) and a Father who calls to see how I'm doing if I haven't stopped by his house for a few days. I thank God I have siblings and extended family who call to check on me and last but not least friends who call, send cards, take me to lunch or BLESS me for no reason other than they want to. So even though my situation is not ideal I have no reason to complain. Are there times I want to complain, yep, but I remind myself "you have NOTHING to complain about."
It's real easy to be "HAPPY" when you have what you want, when you can get what you want and things are going your way but you'll quickly find out how happy you are when nothing is going your way. When everything that can happen has happened and you think nothing else can and then it does and instead of telling everyone you know the hell you're going though you do something for someone else, you're on your way to being truly happy!
So when I say be Happy In Your Hell what I mean is when you feel like you're going through Hell (no matter what Hell is to you) and you can go through without kicking, screaming or complaining you're doing pretty good; if you can do something for someone else you're doing damn good! I kicked and screamed for years, the other side is much better.
I'll end this with a quote from one of my favorite books Women Food and God, I remind myself of this everytime I get the urge to bitch or complain: “. . . hell is wanting to be somewhere different from where you are. Being one place and wanting to be somewhere else . . . . Wanting life to be different from what it is. That's also called leaving without leaving. Dying before you die. It's as if there is a part of you that so rails against being shattered by love that you shatter yourself first. (p. 44)”
― Geneen Roth, Women, Food, and God: An Unexpected Path to Almost Everything